Jil Sander Navy to Hit Department Stores - NBC New York
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Jil Sander Navy to Hit Department Stores



    It must be hard to forge something new in the world of ubiquitous lower-priced capsule collections, but Jil Sander has the interesting idea to display the Navy line alongside the regular ready-to-wear at high-end department stores.

    It may not ultimately be their decision -- department stores like Bergdorf Goodman and Saks Fifth Avenue are, in the end, the ones who decide how merchandise will be displayed -- but executives at Jil Sander are really hoping for an integration of Navy and the full-price collection, going so far as to suggest its 400 pieces be mixed in with the latest runway duds. 

    The aesthetic running through Navy mimics Sander's signature minimalist, simultaneously flowy and structured, high-impact pieces from classic shirtdresses to trousers, totes and trenches, but prices start around $200 and hover well below the typical price point for the brand. It's a novel idea, really, and sets up a fun, roulette-like way of shopping, wherein one might get opt for lower-price or full-price, depending on the piece one falls in love with.