Jason Wu Branches Out to Eyewear - NBC New York
Thread | NY
The inside line on New York fashion

Jason Wu Branches Out to Eyewear



    After debuting sunglasses on his Spring/Summer 2010 runway, CFDA award winner Jason Wu topped his latest collection for Resort 2011 off with a five-style line of eyewear created with Modo.

    The eyewear really reflects the designer's latest savvy merchandising maneuver -- he's already demonstrated he's got good sell-through potential in the dresses category, so expanding into accessories (and even cameras) makes sense from a profitibility standpoint. In keeping with his aesthetic, the new eyeglasses have a strong, retro flavor to them, and are apparently inspired by literary characters like Jo from Little Women or Scout fromTo Kill a Mockingbird.

    The glasses range from $255-285 and will be available at Ilori, located at 138 Spring Street in Soho.