Canadian Chain Aritzia to Debut in Soho - NBC New York
Thread | NY
The inside line on New York fashion

Canadian Chain Aritzia to Debut in Soho



    Banana Republic is making way for hip Canadian retailer Aritzia at 524 Broadway, marking the store's New York debut.

    While not its first US store--Aritzia has several shops on the West Coast, Chicago and Short Hills, NJ--the Soho outpost joins similar mid-range, slightly trendy cohorts from overseas like Uniqlo, Topshop, Mango, Zara and All Saints. The genre is slowly creeping in on all-American standbys like Aritzia's new next-door neighbor, the Gap and monoliths like Hollister and American Eagle, perhaps because they present more variety than the requisite preppy jeans-and-rugby-shirt uniforms of similar price points.

    Stay tuned for more details on the store's opening, and learn more about the clothes in the meantime here.