Fashism Gets Cash Infusion from Celebs - NBC New York
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Fashism Gets Cash Infusion from Celebs



    Fashism, the latest in a string of interactive fashion-focused sites, allows users to post snapshots of outfits with a straightforward "which is better?" or "does this work?" plea for advice, while others vote yay or nay. It's a simple, but potentially brilliant premise for social networking and e-tail opportunities—at least that's what Demi Moore, Ashton Kutcher and Nina Garcia think. The married couple and magazine editor-slash-TV personality just contributed, along with a number of investment firms, to the site's first round of financing for $1 million, Fashionista reports.

    Along with the new funds, Fashism has brought on foursquare founder Dennis Crowley and designer-slash-retail prince Steven Alan as advisors, so we can expect to see the site grow and evolve. We concur with Fashionista, the retail opportunities seem ripe for the clicking, and since the concept is such a universal one—a non-icky, superfast way to get strangers' advice, hello!—we anticipate the rapid rise of Fashism in the near future.