After spending two and a half years as Lincoln Center's first-ever fashion director, and more than 10 years before that at Vogue as director of special events, Stephanie Winston Wolkoff is launching a new creative agency that reportedly seeks to create connections between the worlds of fashion, beauty and entertainment.
The new agency, according to WWD, is called SWW Creative, and as one might imagine, Winston Wolkoff already has quite a few clients lined up: Lincoln Center, the CFDA, and IMG Fashion among them.
When Wolkoff first took the helm at Lincoln Center, she was taking on the hefty task of coordinating a soft landing for Fashion Week at its new home in 2010, as well as smoothing communication between Lincoln Center, IMG Fashion, and the CFDA, not to mention all of the A-list guests attending the events at the tents each season. After more than a decade as Vogue's director of special events, however, she was more than up to the challenge, having run point on high-profile events like the Met Gala, among others.
Winston Wolkoff's new agency will build on her skills at forging partnerships -- like getting Ralph Lauren to commit to a public interview with Oprah Winfrey at Lincoln Center, which was no small feat -- with her new agency, and will still be involved with the runway shows at Fashion Week, according to WWD. Considering Lincoln Center has already lined up to be one of her new clients, it's unclear whether the organization plans to replace Winston Wolkoff or hire someone new to help spearhead initiatives like Fashion Week.