Fashion's Night Out will be back this fall in all its street-crowding, retail-promoting glory on September 8th, and this time, it's looking to bring the world of online shopping along for the ride.
In addition to participating brick-and-mortar retailers in more than 100 American cities, FNO plans to incorporate e-tailers into the mix by having them create special experiences around the event for customers. FNO is also partnering with Polyvore to highlight the initiative by having some high-visibility folks make sets filled with items from participating e-tailers to promote the event. [The Feast]
