Cynthia Rowley Opens in Montauk - NBC New York
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Cynthia Rowley Opens in Montauk



    Located on the main drag of Montauk Highway going into town, next to the Memory Motel, Cynthia Rowley's new boutique opens Memorial Day, embodying pure beach-shack-chic for the Hamptons' most laid-back set.

    Don't be deceived by its small and stripped-down facade sporting only a neon SHOP sign, the new store will house the entire Cynthia Rowley Collection, Cynthia Rowley home and garden, Cynthia Rowley for Roxy and Cynthia Rowley-customized Meyerhoffer surfboard.  The fun goes on with a summer concert series at the storied Memory Motel next door, hosted by the boutique.

    The designer has been summering in Montauk for years, so she seems to get it -- Montauk truly is that low-key -- not pushing anything over-the-top fancy, just creating a chic incentive to stay in town.