Conceptual artist Jenny Holzer created the KedsWhitney collection of classic kicks to benefit the museum, hitting Bloomingdales and Keds.com July 8.
The KedsWhitney collection features Holzer's signature phrases on both low- and high-top styles, and the combination of bold-font and bold-meaning words (PROTECT ME FROM WHAT I WANT) on soft neutrals makes for a nice balance for an everyday flat.
The collaboration comes as part of the shoe company's sponsorship of the Whitney Museum's American Art Summer Season, and sales of the collection will benefit the collection at the museum, making this the best example of a collaboration that benefits all parties (including shoppers) we've seen in a while.
