Allen B. Schwartz Readies Royal Wedding Dress Replica for Mass Market - NBC New York

Allen B. Schwartz Readies Royal Wedding Dress Replica for Mass Market



    As if there were ever any doubt, the wedding dress Sarah Burton designed for Princess Catherine is about to become the gown that launches a thousand copies. The lace-sleeved gown has, in fact, already been re-created by the master of instant-copies, Allen B. Schwartz, both for a charity event that same evening, and for brides looking to get the look for less.

    Schwartz, who has made a name for himself knocking off celebrity red-carpet looks, naturally got right to work on the grand dame of them all, switching up the lace in the bodice, and using a polyester fabric that brings the price down significantly, from an estimated value of priceless to about $400 wholesale.

    Princess Catherine's gown itself was highly reminiscent of the dress Grace Kelly wore for her wedding to Prince Rainier of Monaco, though Sarah Burton's creation ended up melding some of the more old-fashioned elements with a more modern cut and fit.

    Schwartz relayed his take on the dress to WWD:

    “I was shocked and was so excited about the elegance, simplicity, beauty and understatement of it, right down to the touches of lace on the border ... I think this will have some impact on the wedding market and fashion. I think if she continues making choices like this, she’ll be an iconic woman.”

    For anyone wondering about how much of an impact Princess Catherine's dress will have on the wedding market, just think how Vera Wang's creation for Ivanka Trump launched a similar run on lace sleeves. As for Schwartz, he claims that one "can sell thousands of this dress."