Clearly Olivier Theyskens has found a fan in Andrew Rosen, Theory's CEO. It's only been a few weeks since the Belgian designer presented his first capsule collection Theyskens' Theory, for the label at this past September's Spring 2011 Fashion Week, and now the 32-year old designer who formerly helmed labels such as Nina Ricci and Rochas, is assuming creative responsibility for the entire brand.
The new position will bring Theyskens' cult designs to a wider audience—and at a more accessible price point, WWD reports. While Theyskens' Theory collection, which he'll continue to design, reflected a marked cost difference from his past designs for Nina Ricci and Rochas, it still hovered about 20-percent higher ($600 to $700 for jackets) than Theory's typical price points.
Theyskens' first collection for Theory's main line will debut for Fall 2011, which will be perfectly in line with his moody, dark aesthetic.