Just off Soho's bustling promenades like West Broadway and Prince, you'll find amazing gems along Sullivan Street. Here, can't-miss shops include a tiny subterranean boutique and a store with a focus on American heritage staples.
Palmer Trading Company
137 Sullivan Street (at Prince Street)
This place is your on-stop-shop for American heritage wear. Everything in the store is made in the U.S., from the printed Pendleton jackets to the Eastland boots. Plus, there are a lot of really great vintage pieces, like over-dyed Levi's in all colors of the rainbow.
Wendy Nichol
147 Sullivan Street (at Prince Street)
The New York-based designer is likely best known for her unique handbags and jewelry, but in her store you'll find lots more -- from quirky accessories to her recently-launched ready-to-wear line. Don't miss the lovely ladies in the back hand-crafting some of the store's spectacular goods.
The Little House
71 Sullivan Street (at Broome Street)
This little shop can be hard to find, but if you head down a tiny winding staircase, you'll find one of the best-kept secrets on Sullivan Street. Most of the exquisite pieces in this space are made by the store's owners, including amazing sculpture, leather jackets, denim, and even reversible handbags.
Once Upon a Tart
135 Sullivan Street (near Prince Street)
For nearly two decades, this charming shop has been supplying neighborhood residents and passersby with delectable treats, not to mention coffee and scones.
Il Bisonte
120 Sullivan Street (near Prince Street)
This Italian leather goods label has been making luxurious goods for more than 40 years, and their wallets and bags have earned cult-like status.
