Let's hear it for expansion!
We were nervous when we saw that rotating pop-up shop, Den was closing it's doors on 11th Street. The evolving single-brand pop-up shop is currently nestled between owner's Paul Berardi and Edward Chai's other two retail destinations: menswear shop Odin and womenswear counterpart, Pas De Deux. Den played house monthly with brands like Cheap Monday, Rag and Bone and Richard Chai.
But in fact, expansion is in the works. (On a recent vendor survey, Odin was listed as the third most influential men's boutique in America after Barneys and Fred Segal. Wew.)
So the plan goes like this (follow us here): Den's single-brand, month-long pop-ups will remain alive and well, but now on Lafayette Street which is home to the Odin flagship shop. A separate entrance will be created for Den.
Odin will then be laying claim to a third piece of real estate in a West Village space currently occupied by Oliver Spencer, a whopping 600 square foot store on Greenwich Avenue.
And what of the Oliver Spencer store that's being pushed out? As Berardi and Chai are part owners, the store is moving right into the old Den space on 11th Street once Den clears out. Busy men they are indeed, as not only is this real estate shuffle to occur by September, there are several new projects in the mix for the business partners which include launching a unisex Odin fragrance, founding a consulting company (to be called Foundry NYC) to aid designers in retail development concepts and financial strategies, and produce a line of menswear in collaboration with Duckie Brown to be called Edward.
Oh. And just to add a bit more to their ambitious roster, their women's store, Pas De Deux is hosting an exciting Fashion's Night Out party, including the kick off of Shipley and Halmos's bike tour.
