Following a successful (and characteristically cheery) run in a temporary Soho space, Lisa Perry will move her studio uptown, opening a 4,000-square-foot flagship in an old bank on Madison and 77th in mid-November.
Perry has become a city stalwart as hedge fund wife and 60s pop art enthusiast and now, designer of frocks in the same vein as her mod art aesthetic that she infuses with a special touch of uptown psychedilia. At the same time that Perry opens her flagship, she has withdrawn from wholesale relationships with larger department stores like Bergdorf's and Bloomingdales and will only keep her children's line at Barneys. The self-proclaimed shopgirl had a conflicting vision for the proper merchandising of her clothing, and her new store will help flex those muscles as she sees fit.
In addition to the clothing boutique, the former bank space will place a glassed-in design studio where tellers used to work, allowing visitors to observe the cutting and sewing process like an open-air kitchen. Perry has plans for the basement vaults as well, where art exhibitions may be held.
The best news of all, perhaps, is the new Lisa Perry Play line - lower priced frocks for those with a budget slightly lesser than, well, Lisa Perry. While the regular line consists of dresses starting at $1,000, Play's casual separates will retail between $300-$595. Plus, accessories are expanding to include Robin Katz Vintage Jewelry and possibly, Robert Indiana Love rings in the future.
