As our giddiness from the opening of Isabel Marant's new Soho boutique ebbs (though just barely), we're bracing ourselves for a new episode of fashion glee. Other French brands - some with consumer-friendly price tags no less - are moving in.
WWD reports that a number of contemporary labels out of Paris are eyeing Big Apple real estate. Affordable luxury lines, Sandro (which launched on Net-a-porter in May) and Maje, hope to make their U.S. debut with boutiques in New York by the end of next year.
Vanessa Bruno's timeline is a little longer - she hopes to open here in the next two years, having chosen to set up shop first in L.A. this July. (No word on whether Paul & Joe, another French export with an L.A. outpost, is scouting for space on this coast.)
Comptoir de Cotonniers, which already has a Soho store, as well as one in Greenwich, Connecticut, is planning another boutique in Manhattan by year's end. Zadig & Voltaire is planning on more spots in New York, adding to their Meatpacking and soon-to-open Soho boutiques.
Finally, The Kooples is taking it a bit more slowly negotiating with Bloomingdale's on in-store boutiques.
All we can say is oh la la.
Top, left to right: Vanessa Bruno; Zalig & Voltaire; Paul & Joe; Sandro
Bottom, left to right: The Kooples; Comptoir de Cotonniers; Isabel Marant; Maje.