Hollister is rivaling hipsters for New York's scapegoat du jour.
What is with New Yorkers unleashing their fury on the most seemingly benign targets? It turns out that frosted-tip suburban surfer-dude brahs are the new hipster when it comes to things that make truly cool city-dwellers nervous. Curbed captured this priceless photo of the neighborhood not amused with their new mural-homogenizing tenant, Hollister.
We're laughing at this one -- after all, Soho has been going way of strip mall oblivion for a while now, which is sad, but when did a bunch of tanned teenagers in pastels ever really hurt anyone? We can elbow out that nonsense on Broadway any day!
