Gucci Launches Multi-Media App - NBC New York
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Gucci Launches Multi-Media App



    Showing that it truly intends to be a lifestyle brand -- not just a clothing label -- Gucci today unveiled an app that combines the luxury label's clothing with Mark Ronson-inspired mixtapes, city guides, and more.

    The timing of the app's release coincides with the release of the Gucci Mark Ronson sneaker (which seems more like a boat shoe, but chic nonetheless), a swell as the moving pop-up project called Gucci Icon, opening this weekend at 43 Crosby Street in SoHo.

    Gucci creative director Frida Giannini decided to collaborate with Mark Ronson on the app to incorporate one of other major elements of the iPhone -- ahem, music -- withe more traditional fashion app elements (runway show images, stores, etc.) Users can mix their own music beats on a virtual turntable -- Ronson's even helped amateur DJ's out by creating ready-made loops for layering -- or folks can also download Frida and Mark's special playlists from the iTunes store.

    Our favorite part of the app, however, is probably the Gucci Little Black Book, which highlights the best hotels, bars, and restaurants in more than 20 cities. Wouldn't you like to dine like the fabulous people?