Caswell-Massey Signs on to Join the Limelight

Whether you're nostalgic for its nightclub days gone by, or can finally accept the fact that the Limelight is going to soon be a retail marketplace, the tenants are enthusiastically signing on, with the old-school apothecary stalwart, Caswell-Massey bunking up on the first floor come March 2010.

Founded in Newport, RI in 1752, before the States were even, well, United, Caswell-Massey blazed the trail for today's popular classic, squeaky clean apothecary chemists hawking high-class soaps and such.  Its entree into the Limelight as an anchor to the beauty corridor marks the shop's second location, with the only existing one being the flagship on Madison Ave, which opened in 1926.

Forget the sweaty dawn orgies of the 80s, folks, New York may be returning to its holier early roots, lacing in some of the classic into this church-to-club-to-newfangled retail concept. 

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