On August 14, Calvin Klein will kick off a pan-European search for the brand's next big underwear model to coincide with the update of its iconic Steel line. Apparently, for this American designer, Americans need not apply.
Here's how the competition, called “9 Countries, 9 Men, 1 Winner,” will work: One man will be chosen to be the epitome of Calvin Klein billboard manhood from each of the participating countries, England, France, Germany, Greece, Italy, Netherlands, Russia, Spain and Sweden. Then a panel of judges -- among them current billboard model Jamie Dornan and Calvin Klein execs -- will pick the ultimate winner.
Granted, as women, it's tough to complain about the whole competition -- the idea of a search for the hottest man in Europe seems bound to yield eye-catching results, especially considering the brand's reliable history of sexy men (from current billboard model Jamie Dornan to the days of Mark Wahlberg).But what gives with excluding the States?
The current Steel lineup (recognized by the signature steely waistband) comes in nine different colors, representing the various countries participating in the search.
