Wildly Popular Jones Beach Sneaker Does an Encore

By Jillian Scharr
|  Friday, May 28, 2010  |  Updated 12:35 PM EDT
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The Nike <a title=Jones Beach sneakers are being re-issued at 10 AM this morning at Street Gear in Hempstead. The sneakers sold out in just hours last year. Other stores will carry the shoes in a week. " />

Stephanie Lin

The Nike Jones Beach sneakers are being re-issued at 10 AM this morning at Street Gear in Hempstead. The sneakers sold out in just hours last year. Other stores will carry the shoes in a week.

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A wildly popular sneaker celebrating Jones Beach has gone back on sale starting today at Street Gear NYC in Hempstead, Long Island.

The Nike sneaker, sandy-brown in color, with the latitude and longitude of Jones Beach on the back, an image of the beach's historic lighthouse on the tongue, and a map of Long Island on the sole, went on sale last July. The 516 limited-edition pairs (that's Jones Beach's area code) sold out within a few hours.

"I've been getting calls for them for the whole year, from as far away as Italy. There's such a sentimental feeling people have about Jones Beach, such an emotional attachment," Street Gear owner Richard Leggio told Newsday.

Now there will be more than 10,000 pairs of the Jones Beach sneakers available and some in kids' and women's sizes, said Leggio, who helped design the sneaker.

The price is also down, from $150 per pair to $100 for men's and $85 for women's and kids. The original sneakers reportedly sold for up to $1,200 on eBay.

"This was definitely a special situation," Nike spokeswoman Demetria White told Newsday. "The response to the shoe was so overwhelming and positive, that we had to do it again to give people an opportunity to acquire a pair."

Street Gear could not be reached for comment as of 10:30 a.m. -- about half an hour after the sneakers went on-sale; a telephone call yields only a busy signal.

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