Tonight! Shop's 10th Anniversary Party and Sale - NBC New York

Tonight! Shop's 10th Anniversary Party and Sale

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    NEWSLETTERS

    Tonight! Shop's 10th Anniversary Party and Sale
    courtesy of shop.
    The online home of LES boutique shop.

    You've got half an hour to book it down to the Lower East Side to celebrate the 10th birthday for shop., one of the neighborhood's best boutiques. In this day and age, it's a serious milestone to make it to the double-digits (especially on the Lower East Side, which seems to take on a new aesthetic every five minutes). Owner Lydia Burd had the right formula when she opened—a balance of punky and feminine—that still hits the right notes with the area hipsters. In case you haven't checked out the new (bigger) space (they moved from 105 Stanton to 94 Orchard some months back), now's your chance ... plus there will be treats, to boot.

    Not only are the gals offering celebratory cupcakes, hot toddies (spiked!), and goodies bags, you can also shop their variety of high-caliber goods (Secrets of Charm dresses, Rebecca Minkoff bags, 80%20 shoes) for 20 percent off tonight only. Leave work now. Seriously. We'll see you there.

    shop.'s Anniversary Party: Tonight! 6-9PM at 94 Orchard Street