T Magazine Joins the Cult of Muji - NBC New York

T Magazine Joins the Cult of Muji

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    T Magazine Joins the Cult of Muji

    By now, you'd think most New Yorkers would have been exposed to the magic that is Muji. But some, like style writer Armand Limnander, are just getting on board. Limnander's penned a love letter to the minimalistic brand for T Magazine, stating that Muji's "frill-free philosophy seems particularly on-target now that the design world is veering toward understatement and familiar shapes instead of the 'forward-thinking' (read: overdesigned) gizmos and doodads that we have gotten so used to lately."

    The brand's design adviser Naoto Fukasawa states, 'Simple is not a style — it is a state of harmony.' And we have to say that shopping for home goods at Muji is so much more relaxing than shopping at that palace of overstimulation, Bed Bath & Beyond. But we joined the cult long ago.
    · The Unbrand [T]
    · Now Open: Shoppers Swarm Muji Midtown [Racked]

    For more stories from Racked, go to racked.com.