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The Rebecca Bloomwoods of the world don't have to cower from credit card collectors any more. A new online "rental boutique" purports to make acquiring high-end threads from about 75 designers about as easy as dropping Confessions of a Shopaholic in your Netflix queue.
It seems to be modeled on a similar site from Australia called Dressedup. You can keep the clothes as long as you like, but you pay by the week. There's also a $10 cleaning fee for each item -- that pays for organic "perc-free" dry cleaning method. Sounds greeny.
But the site's founder, former fashion editor Muney Passarelli, claims her real edge comes from having created standardized sizing across designers. That way a six is a six is a six.
While it seems kind of annoying to have to sign up (for free) to see the rental price of each item, there's a pretty extensive FAQ that makes it easy to see how to order and return the clothes.
Of course, a couple hundred dollars is still a good chunk of change to lay down for something you won't own. But the site's founders are betting that a lot of women would rather cycle through a bunch of outfits than wonder if they'll be caught wearing that same Marc Jacobs number over and over.
The site could be a runaway hit -- if the right celebrity were to throw her weight behind it.
Then again, it could also turn out like these guys.