Duane Reade's New Logo: Sexy? Or a Hot Mess? - NBC New York

Duane Reade's New Logo: Sexy? Or a Hot Mess?

Did the city's largest drugstore chain really need a new logo? And if so, does it make your eyes bleed?

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    Duane Reade's New Logo: Sexy? Or a Hot Mess?
    Duane Reade
    Is Duane Reade's new logo (right) a branding misfire?

    In case you've been too distracted by the recession and Georgis to notice, Duane Reade (itself caught in some money and legal troubles since a 2004 acquisition and lawsuit over denied overtime wages) has been quietly rolling out a new look for its 245 New York stores. And at the forefront of the makeover is this new black-and-white logo, designed to replace the eminently familiar interlocking blue-and-red logo the chain's been using since it opened its first store in 1960.

    Designers weigh in on the new look (spoiler alert: they're mixing serif and sans-serif! Not cool!) over at The City Room, where commenters note the resemblance to the Radio Shack logo, and everybody wonders: If they're having money troubles, did they really need to spend however many millions to revamp one of the city's most recognizable brands?