Development Du Jour: Fifty Franklin - NBC New York

Development Du Jour: Fifty Franklin

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    Development Du Jour: Fifty Franklin

    Location: 50 Franklin Street, between Lafayette/Broadway
    Size: 18 floors, 72 units
    Prices: $600,000 to $3 million
    Architect: Rawlings Architects
    Developer: W Developers
    Sales & Marketing: Elliman

    We first spotted this new condo development at 50 Franklin Street over the summer, when the building—which we'll generously place "on the fringes of Tribeca"—was still flying under the radar. Now, the full website has launched (it outlines "50 reasons to love your lifestyle") and the project has some splashy coverage in this month's Real Deal, which questions whether or not the Chinatown/Tribeca DMZ can really handle luxury development right now. That (cough) remains to be seen, but the strategy here is to buck the recent Tribeca trend of massive apartments in favor of smaller units—including several studios sized at 600sqft—that can be priced more competitively. Amenities include a doorman, concierge, media lounge, landscaped roof deck, pet spa and an apartment that can be rented for guests. Though, we're not sure if stashing your parents so close by is really an amenity. Listings aren't online yet.

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