Taking It to the Streets Momofuku-Style! - NBC New York

Taking It to the Streets Momofuku-Style!

Chef David Chang served up his version of street food for 200 lucky locals

    processing...

    NEWSLETTERS

    Taking It to the Streets Momofuku-Style!
    Momofuku's famed David Chang and his team stepped out of the kitchen and into the streets to cook a free lunch for 200 lucky locals.

    The food cart on Lafayette Street this morning looked like any other -- except, of course, for the rockstar chef who was cooking lobster behind it.

    Momofuku's David Chang stepped out of his kitchen and into the streets today to cook free lunches for 200 lucky locals.

    Chang, the genius chef often described as New York City's "Noodle King," put his culinary chops to work, serving up his signature pork buns, smoked chicken wings and ginger rice noodles -- all out of a food cart.

    "We're really excited to do this, because we don't really have a street food culture here in New York," Chang said. "We do have street food, but it's not as diverse as you'd expect for a place like New York City."

    Locals Only: Momofuku Takes to the Streets

    [NY] Locals Only:  Momofuku Takes to the Streets
    Locals Only: A group of deserving NBC New York viewers got a free lunch prepared by famed chef David Chang, with big love from the Momofuku team.
    (Published Friday, April 24, 2009)

    "In Thailand and other parts of Southeast Asia, some of the best food is from the streets, literally," he said.

    Chang and his Noodle Bar crew hoped to add a little variety to the typical Manhattan street cart menu of hot dogs and shawarma.

    The experiment was part of an NBCNewYork.com's Locals Only Underground Events, in which guests received invitations to dine after completing an on-line quiz about New York City.

    Chang and his crew set up shop at the corner of Lafayette and East Houston for the event, which ran from 11 a.m. to 3 p.m. Two picnic tables seated about a dozen guests, while others sat on the ground.

    Adventurous customers ordered the mystery dish "Dealer's Choice," which included duck rillette (pulled duck meat) and lobster and grits with poached eggs, scallions and crispy ham chips.

    The free meal also included dessert: soft-serve ice cream made from organic ingredients in Chang's Manhattan restaurants, which include the Momofuku Noodle Bar, Momofuku Ko, Momofuku Ssam Bar and Momofuku Bakery and Milk Bar.

    Keith Fujiu and Chau Le, both Columbia Law students, were among the first to arrive.

    "I really like the idea," Le said of bringing a renowned chef to the streets. "It's really about David getting down to what he likes to do and what he's good at -- food that's simple and pedestrian, super fatty but doesn't make you feel gluttonous."

    Le, who ordered the Dealer's Choice and got lobster, said the dish was beyond anything she'd expected from a street cart.

    Tasha Blackman, who stopped by on her lunch break, had a similar reaction to Chang's food cart creations.

    "The food was amazing. Everything worked really well together," she said.

    "I love that we're all sitting on a sidewalk eating food made from fresh ingredients in a way you'd never expect," Blackman added. "You've got your hot dogs and roasted nuts, but you'd never think of poached eggs and lobster on the side of the street."