Forget Facebook, restaurateurs. The real site to get on is Twitter. Mobile trucks like The Rickshaw Dumpling Truck, Wafels and Dinges, and the Treats Truck are already tweeting their locations, while restaurants like Williamsburg pizza place Motorino and brunch favorite Egg are advertising daily specials and extended hours. Meanwhile Shake Shack's Flashmob page is a whole world unto itself, Russ & Daughters page looks bonkers, and Starbucks has 50,324 followers. However, it's not just the restaurants signing up for new accounts.
Food related websites like Serious Eats, Slice, and the Times Dining Section have been tweeting for quite awhile, but the last few weeks have seen a dramatic increase of old media types getting on the bandwagon, joining the food industry twitterati. New user Ruth Reichl is all over it, Ed Levine has suddenly renewed his interest, and Mark Bittman just joined the fray on Friday. Also on the Twitter: Pete Wells, Amanda Hesser, Jennifer 8. Lee, Michael Ruhlman, The Houston Chronicle's Alison Cook, Top Chef alum Richard Blais, and oh so many more.