POP ROCKS: The fourth annual Popfest NYC kicks off today, bringing together some of the best up-and-coming sounds from all over the country and world in a five-day, five-venue smorgasbord of indie music starting with tonight’s rundown at Cakeshop. On the bill: Sweden’s Leaving Mornington Crescent, the UK’s Horowitz and VeronicaFalls, and more. .
TO MARKET, TO MARKET: Karen Seiger would rather shop at a market—from farmer’s to flea—than anywhere else, and she’s put her zest and acumen to work on the blog Markets of New York, which is (surprise!) now a guidebook of the same name (Little Bookroom) to the city’s best market-based fare. The launch party goes down tonight at Chelsea Market’s Posman Books. Meet the author, nibble on goodies from the hall’s purveyors, and generally celebrate all things market. .