That Not-So-Fresh Feeling: Embarrassing Ladymerch

A discussion of how mortifying merch has been marketed to women

By Elizabeth Bougerol
|  Thursday, Feb 18, 2010  |  Updated 12:31 PM EDT
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That Not-So-Fresh Feeling: Embarrassing Ladymerch

le /Flickr Creative Commons 2.0

A panel of writers discusses how ladymerch has been marketed to women.

On February 22, the Housing Works Bookstore Café on Crosby Street hosts “That Not So Fresh Feeling: Marketing Embarrassing Products To Women,” an evening organized by Slate spinoff ladyblog DoubleX of talk about the cultural history of, ah, female products. You know, feminine hygiene. (cough) Accessories, if you will, for the modern woman.

It a safe bet that the assembled panel of smart chicks -- headed by Susan Kim, author of the new book “Flow: The Cultural Story of Menstruation” and including Sarah Haskins of Current TV, former "Colbert Report" exec producer Allison Silverman, and Hanna Rosin, co-editor of DoubleX and contributing editor at The Atlantic Monthly – will pull no punches.

Possibly they’ll bring up the old chestnut about how Lysol was originally marketed as a vaginal douche and potential contraceptive, which resulted in some pesky health troubles. Good times!

Details
That Not So Fresh Feeling: Marketing Embarrassing Products To Women
February 22, 7PM
Housing Works Bookstore Café, 126 Crosby Street; 212- 334-3324
Free
More information at housingworks.org 

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