GM Pulling E-Brake on Saturn Brand

Dealerships will also shutter over time

Wednesday, Sep 30, 2009  |  Updated 6:30 PM EDT
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GM Pulling E-Brake on Saturn Brand

AP

A customer looks at several different Saturn models for sale at a Saturn dealership in San Jose, Calif., Friday, June 5, 2009. General Motors Corp. has a tentative deal to sell its Saturn brand to auto racing magnate Roger Penske's dealership group, both companies said Friday. (AP Photo/Paul Sakuma)

General Motors announced Wednesday that it will no longer make Saturn vehicles after a deal to sell the popular brand to Penske Automotive Group Inc. fell apart.

The CEO of the struggling automotive giant said Saturn and its dealership network will be phased out, after expressing sadness over the failed negotiation with PAG.

"This is very disappointing news and comes after months of hard work by hundreds of dedicated employees and Saturn retailers who tried to make the new Saturn a reality," GM CEO FritzHenderson said in a written statement. "PAG's announcement explained that their decision was not based on interactions with GM or Saturn retailers."

PAG had a tentative agreement with another unnamed auto manufacturer to take over the Saturn brand, but the manufacturer's board of directors rejected the deal -- leading PAG to terminate talks with GM over "risks and uncertainties related to the availability of future products," the company said in a statement.

GM, which was expected to sell Saturn to PAG within days, said Saturn owners will still be able to take their cars to GM dealers for service once the Saturn dealerships are closed.

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