Today's Tribeca Picks: Rudo y Cursi, Tools of the Trade... - NBC New York

Today's Tribeca Picks: Rudo y Cursi, Tools of the Trade...

On tap at TFF today: Y Tu Mama Tambien's stars reunite, short films cover coming-of-age woes, and industry players examine the changing face of film marketing

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    Today's Tribeca Picks: Rudo y Cursi, Tools of the Trade...
    Tribeca Film Festival
    Gael Garcia Bernal in Rudo Y Cursi.

    Rudo Y Cursi 
    A pair of stubborn, rivalry-torn stepbrothers who start out working as ranch hands wind up on opposing soccer teams in this quirky Spanish tale from director Carlos Cuaron. It's also a welcome reunion between Y Tu Mama Tambien's stars Gael Garcia Bernal and Diego Luna. 3:30PM, AMC Village VII

    Truth or Consequences
    Seven short films -- from the U.S., U.K., Australia, Ireland and Italy -- make up this program, each tackling a different facet of growing pains and sexual awakenings, from Sunspots' twelve-year-old girl who spends a heady summer by the sea to an Irish boy seeking comfort from a priest in Confession. 8PM, AMC Village VII

    Tools of the Trade: Alternative Distribution, Marketing 2.0 and Beyond
    This roundtable, part of the Tribeca Talks series, puts a klatch of new media and industry masterminds into a room and asks them to define what film marketing looks like in the age of Facebook and Twitter. The Hollywood Reporter's Steven Zeitchik moderates this discussion, and while it's about film, it applies to marketing pretty much anything. 2PM, SVA Theater