Universal Sports

Universal Sports launches a new channel

Updated 12:49 AM EST, Wed, Jul 29, 2009

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Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming. Universal Sports Network and UniversalSports.com delivers an immersive experience via exclusive live and on-demand coverage of world-class competitions including encore coverage of the 2008 Beijing Olympic Games, the 2008 Beijing Paralympics, interaction with top athletes and in-depth access to sports news and information year round. In September of 2008, the company announced the addition of nine new television markets, boosting its distribution to more than 30 million television households. Offering over 1,000 live events, with more than 7,000 hours of annual original event programming including an excess of 5,000 hours of archival programming, Universal Sports delivers the content sports participants and fans want whenever, wherever they are. Whether in front of the television, online, on a mobile device or listening to satellite radio, Universal Sports provides comprehensive coverage of more than 60 sports disciplines. Currently Universal Sports holds exclusive long-term programming agreements across a number of key International Sports Federations; including the International Rowing Federation (FISA), International Swimming Federation (FINA), International Association of Athletics Federations (IAAF), International Ski Federation (FIS), the International Cycling Union (UCI) and the International Gymnastics Federation (FIG). Major championship and Olympic qualifying events found on Universal Sports ranges from Track and Field, Skiing, Swimming, Gymnastics and Cycling, to Volleyball, Karate and Taekwondo. Along with event coverage, Universal Sports gives participants and fans a complete value-added content offering, allowing them to interact with their favorite world-class champions, as well as become familiar with up-and-coming athletes through the site’s blogs and interviews. For more information, please visit www.UniversalSports.com.