Kim Kardashian Game Propels App Company

All it takes is a popular app to strike it big. But Kim Kardashian helps.

By Chris Roberts
|  Saturday, Jul 12, 2014  |  Updated 3:26 PM EDT
View Comments (
)
|
Email
|
Print
Kim Kardashian Game Propels App Company

GC Images

Kim Kardashian's celebrity power is driving a San Francisco-based app-maker to success.

Kim Kardashian is money.

Glu Mobile knows.

The app-maker is the publisher of "Kim Kardashian: Hollywood," a free-to-play game downloadable from Apple's App Store. And Glu Mobile is also enjoying a wave of success after its stock shares jumped 42 percent in recent months thanks to the Kim game, Bloomberg News reported.

San Francisco-based Glu Mobile officials say they're not surprised that Kim's celebrity power could compel hordes of downloads and plenty of in-game purchases, the trick that makes free-to-download games lucrative.

In the game, users try to negotiate their own celebrity landscapes, using advice from Kardashian herself to rise from the "so-called E-list" to the "A-list," the website reported.

Revenue from the game could hit $200 million, an analyst told the website.

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
21st Century Solutions
The NBCUniversal Foundation is partnering... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out