The Baracklyn Cyclones Join the Minor Leagues
Is this the minor league promotion of the year?
By PATRICE EVANS
Updated 8:40 AM EST, Tue, Jan 13, 2009
Barack Obama is already more than our soon-to-be 44th President of the United States; he's a burgeoning niche sector of the commercial marketplace. Companies in all lines of work are hawking Obama-associated wares, and now the Brooklyn Cyclones -- minor league affiliate of the Mets -- are joining the fray in a strong way: by changing the name of "baseball's most legendary borough" from Brooklyn to "Baracklyn" for a day.
Groan if you want, but the Cyclones are going the distance to prove that "Yes They Can!" get New Yorkers excited for a late-June minor league baseball game in January.
In addition to alternate red, white, and blue jerseys with the new team name, there will be an assortment of Obama-inspired flights of marketing whimsy including:
- Barack bobbleheads for the first 2,500 fans.
- An "Economic Stimulus Package" that rolls back prices to 2001 rates.
- Universal Health Care ... in the form of free Band-Aids to the first 100 fans.
- And a variety of prizes/bonuses for attendees luckily named "Barack", "Joe" (as in the plumber), "McCain", or "Palin"
Kudos to the Cyclones for turning that legendary Brooklyn ingenuity into a promotion worthy of a Golden Globe nomination. For those interested, the Economic Stimulus Package kicks in on Inauguration Day, January 20th.
Copyright NBC Local Media / NBC New York
First Published: Jan 12, 2009 9:12 PM EST
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