Sean Avery, Mark Sanchez and the model Hilary Rhoda all have experience in the magazine world. Avery famously interned for Vogue last summer, which has provided him entry into a fashion scene usually out of reach to hockey players. Rhoda is a model which led her to a GQ photo shoot with Sanchez where, if reports were accurate, the two kids did more than just pose together.
Sanchez has been busy with his job of late, and negotiating a massive contract to boot, which may have left Rhoda with time on her hands. Being a model, she's in that fashiony scene that Avery inhabits with regularity now that the Rangers season is over. They met somewhere because they were reportedly getting awfully friendly at a bar in Murray Hill.
At least Sanchez has Boomer Esiason to keep him warm at night.
Sanchez took a lot of ribbing from his teammates for the initial photo shoot, although a good bit of that was probably mitigated by coming home with Rhoda on his arm. Losing her to a guy who is leading the shorts suit revolution will probably ratchet things back up, however.
As for Avery, this is a big surprise. What with all his lectures about "sloppy seconds," you'd never guess he'd go this route for companionship.