The Yankees are taking full advantage of their fans' undying support in this frigid economy by having their mobile vendors sell $10 cups of luke-warm hot chocolate during the ice-cold ALCS.
Sports Illustrated's Peter Kingdid the math after making such a purchase at Yankee Stadium the other night and found the Yankees were probably making a profit of about "$9.15 profit on each hot chocolate sold."
That's based off of the assumption that the hot chocolate mix costs about 23 cents per serving (market rates), a 6.5 cent cup and lid, and 4 cents for hot water.
Even if these numbers are way off, and the chocolate mix used in the drink is a high-grade chocolate premium blend that goes for $4 a pop, the team is still doubling their profit at the expense of a stadium full of shivering fans.
As an alternative, the stadium vendors do sell a smaller $4 cup of the hot stuff, but they won't bring that one to you. You'll have to go pick it up to save the $6.