Grammy award winning singer/songwriter Ne-Yo played Santa to hundreds of kids in Brooklyn on Sunday.
Entrepeneurs and reality stars Angela and Vanessa Simmons joined Ne-Yo to help handout toys, clothes, video games and other donations at the Madison Square Boy & Girls club.
New York is just one stop along the four-city "Annual Giving Tour," giving various gifts to more than 2,000 kids during the holiday season.
Check out NBC's TheGrio.com to hear more from Ne-Yo on his experience of growing up in his local Boys & Girls Club, the effect the club had on his life and how much it means to be able to give back.
Published at 4:28 PM EST on Dec 21, 2010