Schumer: Tracking Shoppers Through Phones Invasive

Schumer said the Federal Trade Commission should require that stores let shoppers opt out of being tracked

Sunday, Jul 28, 2013  |  Updated 4:29 PM EDT
View Comments (
)
|
Email
|
Print
Schumer: Tracking Shoppers Through Phones Invasive

advertisement

Sen. Charles Schumer says federal authorities should regulate the practice of retailers using shoppers' smartphones to track their movement through a store.

Schumer said Sunday that the Federal Trade Commission should require that stores let shoppers opt out of being tracked.

Several major retailers use technology that allows them to track customers' movements through their stores by following Wi-Fi signals from smartphones.

Schumer said that shoppers who don't want to be tracked must turn off their phones' Wi-Fi or leave the devices at home.

He called cellphone tracking "intrusive and unsettling."

Schumer said at a Manhattan news conference that the FTC should step in and require an "opt-out" provision.

He said the tracking program is a deceptive trade practice because shoppers don't know they are being tracked.

Get the latest from NBC 4 New York anywhere, anytimeiPhone/iPad App | SMS AlertsTwitter | Facebook | Google+ | Instagram | RSS

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Follow us on Instagram!
We post photos taken by our news... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out