So many New York City restaurants are openly flouting a little-known state law banning unlimited booze at brunch that an industry group is reminding members about the rule.
State law "prohibits from selling, serving, delivering or offering to patrons an unlimited number of drinks during any set period of time for a fixed price," the New York City Hospitality Alliance stated in a press release.
But for restaurant owners like Kenneth Fisherman, it's the bottomless booze that brings in the business. His Chelsea eatery, The Guilty Goose, offers a $35 brunch with all-you-can-drink Bloody Marys, mimosas and beer.
"This is our version of overindulgence," said Fisherman. "Brunch tends to be that kind of decadent overindulgent meal for us."
In fact, some overeager customers guzzle so much, The Guilty Goose, like other restaurants, limits them to 90 minutes -- and it's all illegal.
Fisherman said this was the first he's heard of the law banning unlimited booze during a fixed period of time at brunch. But he has no second thoughts.
"I feel like these are antiquated laws. They're not being enforced and there's no way they can really be enforced," he said.