The growing microbrewery industry is trying the same kind of I Love New York promotion used to boost tourism and wineries.
U.S. Sen. Charles Schumer and brewers statewide on Wednesday will launch an "I Love NY Brew'' promotion.
The goal is for the growing New York beer brewing industry to work with convenience stores and New York City bars and restaurants to get more space on shelves and on menus for the state's beers.
The effort would push the products of New York breweries including four in the Rochester and Finger Lakes area, seven in the Hudson Valley, 15 in the Southern Tier, seven in the Capital Region and 10 on Long Island.
Schumer says beer brewing now employs 60,000 workers and is one of state's fast growing industries.