The NYPD says it's launching a two-day crackdown this week on drivers using cell phones and failing to yield to pedestrians.
While they say they're always looking for distracted drivers, police are paying extra attention this week.
Extra patrols will be dispatched throughout the five boroughs on Tuesday and Friday, with officers looking for drivers who may be texting while driving or going through intersections without yielding to pedestrians.
A series of fatal accidents along the Upper West Side last winter brought extra attention to pedestrian safety. The brand-new de Blasio adminstration cited safe streets a priority with the launch of the Vision Zero program aimed at eliminating deaths on city roads.
Each day of the traffic enforcement initiative begins at midnight and ends 24 hours later.
-- Gus Rosendale contributed to this report.