Uber dropped its New York City prices Friday morning in a bid to boost ridership and decrease its drivers’ idle time, Uber officials told NBC 4 New York.
The price cut for Uber X and XL services went into effect at 7 a.m. Friday.
The move brought the base fare price in NYC down to $2.55 from the current $3. The per mile rate dropped to $1.75 from the current $2.15, and the per minute rate to 35 cents from 40 cents, Uber officials said.
The price of a ride from Midtown to LaGuardia Airport dropped from $43.67 to $37.12, and a ride from Chelsea to the East Village is now $11.20, compared to the previous charge of $13.18.
The company also cut prices in the summer 2014, slashing the time drivers spent without a fare by 42 percent.