Coke Official Opposes Large Sugary Drink Ban

He says it unfairly singles out an industry

Thursday, Jun 7, 2012  |  Updated 3:12 PM EDT
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Mayor Plans Ban on Large Sugary Drinks

Mayor Bloomberg's proposed ban on certain sugary drinks in New York City restaurants, movie theaters, food carts and concession stands has many New Yorkers outraged. Bloomberg came out to publicly back his plan Thursday. Melissa Russo reports.
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A senior executive with Coca-Cola says Mayor Bloomberg's proposal to

ban the sale of large sodas and other sugary drinks

unfairly singles out an industry.

Steve Cahillane is president and CEO of the company's Coca-Cola Refreshments unit. He says the measure is overly simplistic and would do nothing to address the complex problems of obesity and other health issues.

Cahillane spoke to The Associated Press in an interview Thursday while attending a Clinton Global Initiative America gathering in Chicago.

Last week, Bloomberg proposed limiting portion sizes of sugary drinks to 16 ounces at New York City's restaurants, sidewalk carts, movie theaters and sports arenas. City officials say it's an attempt to fight America's obesity epidemic.

Businesses violating the rules would face fines of $200 per failed inspection.

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