NY Comedy Festival Lineup Announced

Organizers of the New York Comedy Festival announced its line-up today, meaning tickets are now on sale for top-line comedians such as Ricky Gervais, Tracy Morgan, Mike Birbiglia, and Andy Samberg. [Brooklyn Vegan]

And in case you needed them, here are the top nine reasons to attend the Festival, ranging from the lunacy of Tracy Morgan to seeing "Dick in a Box," live. [Huffington Post]

Despite the slowdown in consumer spending, SoHo stores are cranking up the air conditioning and blasting the cold air straight out open doors. But does it bring in customers, or does it just exhale a cold wind of eco-ignorance on the touring European hoards? [Frogma]

Soccer players might be booting the families off the turf at Cadman Plaza Park. [Brooklyn Eagle]

A tipster told Gawker that the Hipster Grifter Law & Order episode is finally in the works! Producers are searching for a Kari Ferrel lookalike to play a con artist scamming hipsters for money. [Gawker]

Learn how Rick Bishop of Mountain Sweet Berry Farm grows his strawberries and sells them at the Union Square Greenmarket in this documentary, "The Greenmarket: One Farmer's Story." It's embedded below. [Serious Eats]