Cliff Gold wanted to let everyone to know just how much he loves Marna, his wife of six decades. So he decided to wish her a happy anniversary with a billboard.
The huge sign, posted on Route 46 in Fort Lee, N.J., reads: "A wedding anniversary greeting. Marna, 60 years since our start... still the center of my heart. Luv U. Your C."
The pair acknowledges Cliff has a "quirky" sense of humor. That quirkness has spawned years of practical jokes.
One year Cliff fooled his wife with a fake heart-shaped tattoo on his backside. It did not go over well, he told NBCNewYork.com.
But other pranks did make Marna laugh. Once he put a sign on the side of her car that read: "Tell the driver her husband loves her." People did.
Cliff even dressed up as a frog and showed up to Marna's job. She kissed her frog and called him "my prince."
Last year, Marna scheduled a bone density test. Cliff told NorthJersey.com he called ahead and gave the medical technician a phony application form for Marna that asked if she still loved her husband.
The couple credits that laughter as one of many keys to a long-lasting love.