Mayor Michael Bloomberg has launched the C’mon LeBron movement. The campaign aims to bring current Cleveland Cavaliers star LeBron James to the New York Knicks or New Jersey Nets.
"New Yorkers want LeBron to come to the greatest city in the world, and we're launching the C'mon LeBron campaign to capitalize on their energy and creativity in making their own cases for why he should choose New York," said Bloomberg. "There are terrific cities all over the country, but none match the excitement of the greatest City in the world.”
The campaign consists of New Yorkers and public figures making their pleas through online promotions, shirts, and street ads including messages on taxis and in Times Square.
Free agency begins July 1.
There's even a YouTube Video: