The Hoyt-Schermerhorn subway station in Brooklyn, where the music video for Michael Jackson 's 1987 single "Bad," directed by Martin Scorsese, was shot.
MTA officials rejected the request because plaques are prohibited in stations. The agency is developing guidelines for lucrative naming-rights deals.
Now James says she plans to ask for a station art contest honoring Jackson.
The MTA didn't immediately return a message Tuesday.
Jackson, who died June 25, shot the Martin Scorsese-directed video for "Bad" at the station in 1987.