Google launched its same-day delivery service in Manhattan this week but it was so popular that the site couldn’t take any new orders halfway through its first day, according to published reports.
The search giant announced Monday that the service, called Google Shopping Express, would start delivering online orders hours the same day they were placed.
But only hours after launching, the New York Post reports, Manhattan shoppers were getting disclaimers on Google Shopping Express' site that the system couldn’t handle any more deliveries for the day.
The service launched last year in San Francisco and allows shoppers to buy items and groceries from stores like Target, Fairway and Costco. A Google Shopping Express deliveryman will pick up the items in the order and bring them to shoppers within a few hours for a flat fee.
Currently, the service is only available for Manhattan deliveries, but Google said its planning to add Brooklyn and Queens soon.
Amazon and eBay also offer similar same-day delivery services in New York City.