NEW YORK - AUGUST 22: Nick Swisher #33 of the New York Yankees bats against the Seattle Mariners on August 22, 2010 at Yankee Stadium in the Bronx borough of New York City.The Yankees defeated the Mariners 10-0. (Photo by Jim McIsaac/Getty Images)
Riding the city's Times Square Shuttle subway cars will be a lot more interesting next month.
The campaign is an effort by the MTA to raise its advertising revenue. The cable network TBS is paying to air the highlights of the previous day's playoff games to promote its coverage of the playoffs.
MTA Chairman Jay Walder says it is the first time the agency has offered video images on subway screens.
The playoffs begin in October.