That's right, the good people at the zoo are suggesting that the face of love for Monday, February 14th, could be a creature whom most of us run from in disgust -- or battle with a can of Raid.
The zoo is urging people to make this Valentine's Day extra special by naming a roach for your beloved.
"But not just any roach...he or she is a Madagascar hissing roach, the biggest and loudest of these stalwart insects," says the zoo's message on its website decorated with -- what else -- red hearts.
For a $10 donation, this shall we say unique expression of amore can be yours. The zoo says it has 58,000 of these "brown iridescent beauties and they need names."
"We'll send a truly memorable certificate of honor to that certain someone explaining that there's a special insect living at the Bronx Zoo with his or her name on it."
This type of roach figured in a case of love gone wrong recently in White Plains. The estranged wife of that suburban enclave's mayor claimed that he terrorized her with a pet Madagascar hissing roach. Mayor Adam Bradley was convicted of attempted assault on his wife who testified about the roach during a messy trial in November.
The couple are divorcing and the mayor is appealing his conviction.