Are you good without God? That's the question ads, plastered on the walls of a dozen subways stations, are asking straphangers.
Today, the Big Apple C.O.R. -- New York City Coalition of Reason -- kicks off their month long $25,000 ad campaign, courtesy of an anonymous donor.
John Rafferty, president of the Secular Humanist Society of New York doesn't anticipate a backlash.
"New York is quite unique in America," Rafferty told the UK's Daily Express. "Will we get individual people who will complain? Yes. Will we get people scribbling on posters? Probably. But organized groups? I don't think so."
The Archdiocese of New York will not be protesting the big blue posters. Spokesman Joseph Zwilling told the New York Times, "The First Amendment allows thees groups to preach their religious beliefs. I hope that the rights of other religious groups will also be respected when they also seek to advertise their beliefs."
The kickoff coincides with the release of "Good Without God" -- a book by Greg M. Epstein, the Harvard University Humanist chaplain -- which hits shelves tomorrow.
This is not the first time an Atheist ad campaign has hit the city. In July, The New York City Atheists put advertisements that said "You don't have to believe in God to be a moral or ethical person," on 800 buses.
That campaign was inspired by the success of a similar campaign in London six months earlier, intended to respond to ads posted by a Christian group.
Ads are up at the following stations: